Mobile web is becoming easier to access after introducing iPhone and Android. Now-a-days smart phones are capturing market for revenue generation through mobile advertising. Popular brands are also in ground with their mobile websites for capturing mobile market share for better profit. It seems that after 2 or 3 years mobile SEO will also become hot trend in search industry, as this kind of boom we are facing for Internet marketing services. So let’s start with mobile seo.
Mobile SEO (Mobile search engine optimization) is a hybrid of search engine optimization and mobile marketing and a specific niche of both.
Mobile SEO is the process of improving the volume and quality of traffic to digital content from search engines via natural search results to users who entering mobile queries. Mobile seo is emphasizing on exclusively diverse style of search or with context in which the queries were entered.
Why Mobile SEO is essential for business?
Recent eMarketer report (June 2009) reveled that us mobile internet users will increase from 59.5 Million $ in 2008 to 134.3 Million $ in 2013 as you can see in below chart.
With the increasing rate of mobile internet users, business owners have more opportunity for additional revenue generation and increasing brand visibility among mobile subscribers / mobile opportunity through mobile search engine optimization.
Below example illustrates how mobile SEO will helpful for business owners for additional revenue earning.
For Instance, if you having hotel or restaurant in San Francisco bay area. When users are in travel or away from home at that time, they are using mobile internet for finding local things like restaurants or hotels. If your business has mobile presence then its more chances to convert that visitor into your client of hotel or restaurant.
If your business doesn’t have mobile presence then you will not get any additional opportunity to increase your business brand visibility among mobile subscribers.
Mobile Marketing has additional market driver also as mobile handsets are always and available over pc/ Laptops. Such as young demographics, who spend their most of the time away from home and thus away from Pc/laptops.
Difference between Mobile SEO and Web SEO
Keyword – In Mobile SEO, there are short search terms or few characters like ring tones for optimizing while in Web SEO there are descriptive terms like web design services for optimizing.
Location – In Mobile SEO, its very critical to target any specific geographic location while in Web SEO, it is not critical to target specific geographic location.
Devices / Browser Standardization – In Mobile SEO, There are various mobile devices and browsers while in Web SEO web browsers are standardized.
Content Standardization – In Mobile SEO, there is poor content standardization while in Web SEO, content is generally good and keyword reach.
Content Format – In Mobile SEO, you will find mobile specific content it means no long descriptive content while Web SEO has generic content.
Mobile search engine–
Google, Yahoo, Windows Live and Aol are popular mobile search engines. Google is dominating in mobile search engine marketing share by securing 97% and other search engine contains 3% market share in mobile search engines. Peoples are likely to use Google for their mobile search as they are using Google for web search.
Mobile Search Engine Lists –
You can increase mobile visibility by submitting your mobile version of website into mobile search engines.
Yahoo! Mobile : http://siteexplorer.search.yahoo.com/mobilesubmit
Medio : http://medio.com/partners/addyourmobilesite/
Bango : http://www.bango.com
Taptu : http://taptu.com/a/submit?ps=Q1A9b *has iPhone app*
Sprint : https://developer.sprint.com/site/global/home/p_home.jsp
Crispy : http://www.crispyweb.com/submitmobile.htm
Abphone : http://www.abphone.com
Vtap : http://www.vtap.com/index.html
AOL : http://wap.aol.com
Dotmobi : http://mtld.mobi/sitesubmit
This article is written by guest author Simron Bird. She is working with leading offshore Web Design Company based at India. She is passionate to share useful tips on search engine marketing, web analytics and SEO to provide awareness about social media marketing.
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I am using Mobifuse for mobilising my site.
That’s great Senthil..
I use Google Reader for HB’s mobile site…
Pradeep, I want to talk you on this, i mean your mobile site..
Create a standard mobile site with mobipress, you can see it by going to harsh’s SML website..
Thanks for the suggestion Kashish.. will check it.. cheers!
Hey whats up dude. Did you change the theme?
I was looking for this info for quit long. thanks for sharing.
Glad you found this info useful Mahini.. cheers!
Nice info at the right time..
thanks @Simron
Yup.. nice article from Simron..thanks miss..
@Robin &@S.Pradeep Kumar – Thanks for appreciation. This is the just glimpse of mobile seo, there are so many aspects in it.
Really nice and informative post. Will try the tips in my upcoming domain.
Glad you found these information useful Asish…cheers!
its a great going and a new field for the SEO service providers.
seo IS EVERYWHEERE..
Exactly!
Once i create a mobile site of my blog , this post will really help me for SEO
Thanks Simron
Glad this article will help you Sunny.. ping me once you create it..
Thats really Cool info! I never knew that Mobile SEO is such Big business, need to take interest in it,.
I’m trying my best to change my current mobile site..
Going to monetize it!
Excellent Guest Posting!
Mobile SEO is my long long long term dream… Thanks for the wonderful sharing Simron-Bird
As in the blog mentioned, within 2 to 3 years mobile marketing will dominate the whole world. Nowadays, in India itself, many of us using iPhone for quick web search and service. Like the mobile phone usage by everybody today, in the upcoming days, iPhone usage is sure. Hence, start promoting the mobile websites from today itself will bring huge conversions for the business owners.
Hi Raj,
Thanks for your appreciation. Mobile seo will be in demand there’s no doubt of it. for being leader in future technology we need to start up early but it has to many challenges, mobile specific website design and coding. there are so many sites avail today who offers ready to use mobile website design and development. Main part is promotion and from which industry you belongs, which are very tough.
Mobile wants to remove the use of Computer day by day.
Hey ,
I am going to write a guest post to.Just registered with your Blog.
CHeers !!
Sourish
OH..glad dude.. thanks!
SEO helps add potential customers and the number of quality leads to your website as well. In fact, most organizations can adopt Internet marketing and advertising strategies to generate better business.
hello,
i am very thankful to you for posting such a nice information.
it is really a good idea,and all the things which you have discussed in your blog is very nice and useful,the difference between mobile seo and web seo is also a good part of this post.
hello,
great post i must say.
mobile seo is a very good idea and definitely will gate a huge success.
thanks for sharing this.
keep it up.
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Hey Pradeep you got nice stats dude!!
Surely mobile internet users are on the rise.
Great article. A lot of people are already using mobile phones to stay connected on the internet. Maybe laptops are just too big for some people.
Mobile SEO is the process of improving the volume and quality of traffic to digital content from search engines via natural search results to users who entering mobile queries.
really important article and i never know about mobile seo, thanks sam. i have seen webdesignerdepot.com they have a perfect ,obile blog for this adn accelreated by dna company actually what it measn. we haev to pay for that.
Hi SImon
Sorry for the late comment on this post but hats off to a really good post. One thing I think you’ve missed out on is the potential use of time in mobile SEO. Google have been quoted as saying they recieve a massive surge in mobile queries during lunch times, by targeting when mobile users are browsing with Tweets or special Foursquare offers you can improve your overall traffic and conversion.
@ Caliban, thanks for your reply, i didn’t know about this fact, thanks for updating me. Mobile marketing is buzzing thing… infact, now a days i m working on presentation for Web Analytics Wednesday at Ahmedabad, India.. My topic is also about mobile and web analytics..