Guest Article By Jacob Josh
The Two Arms Of The Search Engine Optimization (SEO)
The two arms of the Search Engine Optimization are content and link building. Link building assumes a very important role for gaining more traffic to the websites. However, there is a continuous strife between the web masters and the search engines regarding link building. This is because the search engines do not take artificial links into consideration and also devalue such sites. A good webmaster knows how and where to place link in his content so as to gain the links towards his or his clients website.
Here are certain pointers to take care of while building links for gaining more traffic to your website. First and foremost make sure that you provide a genuine link. A valuable link can attract viewers automatically and will also satisfy the search engines. The important factor for making links worthwhile is by posting the content that is relevant and valuable not only in terms of quantity but also quality. The more valuable your content, the better chances of having more links.
A good SEO expert knows the significance of Link Anchor Text. It is always beneficial to have a varying link anchor text as it will make your link look more natural. A smart webmaster follows the technique of deep link. In this the SEO experts simply link to deep pages on the site rather than just the homepage. SEO Companies in India, USA, UK or any other place, are following the same quality criteria to achieve better search engine rankings.
One of the other ways is also to get links from the other sites based on the similar business. This is called linking with the relevant sites. The idea is fairly clear; the birds of same feather flock together.
Nevertheless, there are still plenty of options and solutions to avoid the clash between link building and search engines. How about sharing a few with everyone to improve the link building performance?
This article is written by Jacob Josh from Viteb. Josh is currently handling internet marketing campaign of his company and has vast experience in Internet marketing. If you wish to write a guest article, you can check our guidelines regarding it.
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{ 49 comments… read them below or add one }
Hey you should have given some more tips, its looking like a theory of some paragraphs..
To whom you are saying this ? Me or Josh ?
@ Jacob,
If you write an article, it should provide enough information, so it can satisfy the title… Anyways apart from this, you’re doing good work
Thanks for both positive and negative feedback !
Hi,
thanks for the feedback,
i can understand that you are looking for more tips but i am writing articles by considering newbies too.
currently i am working on writing articles that will includes tips for experienced SEO.
@pradeep
please keep him informed once i will submit my next article on link building tips.
@Josh,
Brother, I’m a regular reader and commentator of this blog.. So, i’ll be informed.. Waiting for your post, anyways, I Write too @TechKashish..
Will ping you if I get that article Kaushik !
Sure Josh..to me this article looks fine !
Thats why I accepted it !
and happy to hear.. that I’m getting another article from you… cheerz !
Nice Post.
Link building is a importent part of SEO, but does Anchor text still play a big roll or is it just a hype?
Thanks for your first comment here dude ! ^_^
And yes.. Anchor text is important! What’s wrong in spending seconds for it ? Right ?
need more tips , and can you tell in detail. excepting more from you jacob
Ganesh, you can check Rohit’s comment that might be useful for you.. !
People are asking for more Tips and I have written a similar article just a few days back. Good if Everyone finds it useful!
http://techfreakstuff.com/2009/10/good-quality-backlinks-factors-determine-quality-link.html
Thanks for sharing your article here Rohit, I think this might be useful to them ! Cheers !
Unfortunately I have to agree with the rest and say that the post were a bit vague. I will have a look, later today, at the link you provided @Tech-Freak Stuff.
Yes Stefan that article provides more info .. please do check that also !
Hmm. I accept your points. Content and Link building plays the role in SEO. But I believe Content plays much.
Content is the king, while design is the Queen !
Nice article. I totally agree that we should think of SEO of internal pages as well and not just the homepage.
Thanks for your first comment here Agent 001.. and yes..we should also keep SEO of internal pages in mind.
I totally agree with you link building helps to build better and higher search rankings but the key is getting it right
Exactly buddy… if we are in the right path of link building.. then we are in the top of SEO !
This is very helpful. I wanted sone tips of link building and came to rescue me. Thanx.
Glad you found this info useful Dinesh ! Cheers !
I think link ranking is important to a site and I would like to hear more. This is a good subject thank you for sharing.
Yes Dsheray.. link ranking is as important as SEO.. and am glad you liked it !
Not only link building is important but also, deep link building is very very important for SEO. Outbound & Inbound are also important, so, keep in mind it.
I wish all that link building wouldn’t be necessary, it’s one of the most tedious jobs I know. Some day, search engines might be able to judge relevance without counting backlinks. I hope that day will arrive soon.
Yes it is tedious.. I agree.. but you can easily manage them. There are many tedious tasks in blogging.. but it won’t matter a blogger !
Thats a great post on seo, i know how important seo is. This can be a great resource for newbie’s . Well done
Yeah.. exactly Amar.. this article reaches newbies very well…
Link building is definitely important. I’m kind of concerned. I have a blogspot blog and I recently purchased my own domain name. It’s similar and blogger automatically redirects but I’m wondering if these two address will have any affect on my ranking.
I guess that won’t matter much Roschelle ! You can carry on..
Off late i am pretty serious about seo and i am working on it
Same here.. only after 2 months of this blog’s creation I cared about SEO !
nice post ,but it kept me distracted ,guys u should have tried to make it a bit for common bloggers like us-but overall its a nice post.
Thnx
Thanks for your feedback buddy..
But this article is concentrated on some aspects which will be quite unfamiliar to newbies !
I enjoy this post however, I would like to see some examples of linking. I am still learning these things. You always have good advice.
Glad you liked this article Dsheray… well I’m going to write another article related to this.. hope that will be more helpful !
Pradeep,
You’re right on the money. Of course, there is the whole debate on which types of links are the most valuable (follow vs. nofollow) and whether reciprocal link arrangements are worthwhile. When it comes down to it, link building is hard work when done right, however the results are worthwhile.
Thanks & look forward to hearing more on your insights.
Russell
Thanks for your comment Russell !
This article is from Josh Jacobs !
I appreciate the article but I guess it lacks too many information that should have been there. I thought I could learn a thing or two but I was disappointed.
Thanks for your kind feedback Rian..
Will publish a similar article with more info.. cheers !
Pradeep, do you know if link wheel works for PR building? I ask some people, and I get pros and cons, lol..
I think Yes. Google values these links.
Rather than simply exchanging links, try one-way link to each other!
Link building is no doubt very important. But, as rightly pointed in the first line of the article, content is an equally important aspect of SEO. Good content + good links = Good search engine ranking. No one knows what exactly is relative importance of these two pillars of SEO, but in my opinion, they are more or less equally important.
Yup.. Content is the king.. nothing else matters much..
good content make good ranking in all search engine with quality of internal website links.
nice post but good only for beginners thanks for sharing.